HomeUseful linksContact usSite map繁體中文
   
About HKBCFAbout Breast CancerBreast Cancer PreventionPatient SupportResearch and AdvocacyPublicationsSupport UsMedia Centre
Media Centre > Press Releases > Participants Paint the Peak Pink In Support Of Breast Cancer Awareness

For Immediate Release

Pink Walk for Breast Health 2013
Participants Paint the Peak Pink
In Support Of Breast Cancer Awareness

(20 October 2013 – Hong Kong) The Hong Kong Breast Cancer Foundation (“HKBCF”) hosted its 9th Pink Walk for Breast Health on the Peak today, in support of the worldwide breast cancer awareness month. This year’s Pink Walk broke previous records by attracting 2,000 participants who dressed in pink to promote breast health awareness and raised nearly HK$3 million, setting another record for the Pink Walkathon.

At the officiating ceremony Mrs Regina Leung, the Honorary Patron of the HKBCF and wife of the Chief Executive of the HKSAR, highly appreciated the meaningful work of the HKBCF, in providing support to breast cancer patients and reinforcing breast health awareness in the community. Dr Polly Cheung, Founder of the HKBCF, reminded participants of the importance of regular breast examination and screening.

“The latest research findings of the Hong Kong Breast Cancer Registry from about 10,000 local breast cancer cases showed that women at the age of 40-59 were at high risk of developing breast cancer and a majority of breast cancer patients (85%) were self-detected by chance. At first diagnosis, most patients (84%) were diagnosed with invasive breast cancer and their tumours were on average 5 times bigger than screen-detected tumours. The chances of chemotherapy treatment were much higher than screen-detected patients,” shared Dr Cheung.

Mrs Eliza Fok, Chairman of the HKBCF, and a breast cancer survivor, encouraged the participants to do at least 30 minutes of aerobic exercise every day.

“Lack of exercise ranked number one in the top ten risks factors for breast cancer, and for one’s own health, it is important to build up the habit of regular exercise, ” Mrs Fok advised.


Highlighted at the kick-off ceremony, Mrs Eliza Fok shared the achievements attained by the HKBCF in promoting breast health in Hong Kong.

“There were more than 3,000 new breast cancer cases diagnosed in Hong Kong every year. The HKBCF Support Services had provided various kinds of services to about 660 people, representing more than 20% of newly diagnosed cases annually,” she shared.

The HKBCF’s Breath Health Centre provides professional and affordable breast screening services to the public. In the first two years since its establishment, HKBCF had provided breast screening services to more than 12,000 clients, 5,000 of which are from low-income or financially challenged backgrounds. They received our screening and diagnostic services free of charge.

Officiating guests at the Pink Walk for Breast Health 2013 kick-off ceremony included Mrs Regina Leung, Honorary Patron of the HKBCF and wife of Chief Executive of the HKSAR, Mr. Charles Yang, BBS, JP, Chairman, Admissions, Budgets & Allocations Committee of The Community Chest of Hong Kong, Professor Peggy Lam, Chairperson of the Hong Kong Federation of Women, Mrs Eliza Fok, Chairman of the HKBCF, Dr Polly Cheung, Founder of the HKBCF and Ms Bernice Liu, HKBCF Ambassador.

Sharing the breast health tips, Ms Bernice Liu highlighted the stressful lives many people lead in Hong Kong and suggested that friends could spare more time and effort to do exercise together. Yoga is a particular good option recommended by Bernice Liu for mental and physical well-being. The HKBCF’s choral group “Melody in Mind”, whose members are breast cancer survivors, performed at the kick-off ceremony with the song “Thousand Sun” to deliver their blessing to the participants.

Winners of Pink Walk for Breast Health 2013 prizes include:

Award Winning Team Amount*
Top Team Fundraiser Award Hong Kong Sanatorium & Hospital HK$270,000
Top Individual Fundraiser Award Ms Connie Lau HK$21,490
Top School Fundraiser Award Independent Schools Foundation Academy HK$6,770
In Express Limited Highest Participation Award The Estée Lauder Companies 190 persons

*All results were counted as of 5 pm 11 October 2013

-- END --


Photographs

A The Hong Kong Breast Cancer Foundation (“HKBCF”) hosted its 9th Pink Walk for Breast Health on the Peak today. At the officiating ceremony, (from right to left) Ms Bernice Liu(HKBCF Ambassador), Mr Charles Yang (The Community Chest of Hong Kong),Dr Polly Cheung (HKBCF Founder), Mrs Regina Leung (HKBCF honorary patron), Mrs Eliza Fok(HKBCF Chairman) and Professor Peggy Lam( HKBCF Honorary Advisor) watering the sunflowers to show love and care to those who suffering from breast cancer.

Ms Bernice Liu (HKBCF Ambassador)presented souvenir to Best Dressed Pink Kid of the year in the Pink Walk for Breast Health

Painted the peak pink. In support of world breast cancer awareness month, around 2,000 participants dressed in pink to promote breast health and raised HK$ 3 million dollars, setting another record for the Pink Walkathon.


Pink Walk for Breast Health 2013 Fundraising Activities

The HKBCF’s signature annual event encourages participants to engage in healthy activities to reduce risks of developing breast cancer and raise funds. This year marks the 9th walkathon which has taken place at the Peak and participants are encouraged to dress in pink as a sign of support for the breast cancer awareness movement. In addition to the walkathon, the HKBCF has arranged games and entertainment suitable for a family fun day out. Since the first walkathon in 2005 the total number of participants to date has reached almost 10,000 people with close to HK$10 million in funds raised in support of the HKBCF’s dedicated work to eliminate the threat of breast cancer through education, patient support services and research-based advocacy. For more information please visit www.hkbcf.org/pinkwalk


About the Hong Kong Breast Cancer Foundation (HKBCF)

The HKBCF, founded on 8 March 2005, is a non-profit charitable organization dedicated to eliminating the threat of breast cancer to the local community through education, support, research and advocacy. The HKBCF is registered with the Hong Kong Inland Revenue Department (Ref no. 91/7226). For more information please visit www.hkbcf.org


ACKNOWLEDGEMENTS:

Sponsors
Platinum Sponsors
The Hong Kong Ophthalmic Associates In Express Limited
Dr Wong Chun Kuen
Gold Sponsors
Cartier Movement Improvement Ltd
Diagnostix Group Mr. Ng Ho Ho & Miss Yeung Kit Man
Ferrari Owners’ Club of Hong Kong
Silver Sponsors
Angel Face Beauty Creations Limited JG Hong Kong Limited
A-World Consulting Ltd Ms. Lin Miu Chun
Bonluxe (Asia) Limited Nomura International (Hong Kong)
Chinese Essence Medical Group Novartis Pharmaceutical (HK) Limited
Chow Sang Sang Jewellery Co Ltd Philips Electronics Hong Kong Limited
Donnabel Group Roche Hong Kong Limited
Esquel Enterprises Limited Tai Hung Fai Charitable Foundation Ltd
Harvest SCP Group Company Limited Takeda Pharmaceuticals (Hong Kong) Limited
Hong Kong Sanatorium & Hospital Wacoal HK Co. Ltd

Official Radio Station: MetroInfo 99.7

Supporting Organisations

Association of Women Accountants (Hong Kong) Limited PARKnSHOP
Baby Kingdom Pen-Walking
Centamap Company Limited Schmidt Marketing (H.K.) Ltd.
Hard Rock Café Hong Kong Sofitel Macau At Ponte 16
Hong Kong Disneyland Resort The Estée Lauder Companies
Hong Kong Fail Forum The Peak Tower
Innovative Skincare Asia Ltd The Peninsula Boutique
Jackson Coach Hire Service Limited Thong Sia Watch Co. Ltd
J.P. Morgan UA Cinema Circuit Limited
Medicare Wig Center Watsons Water

Special Thanks:

Hong Kong Adventure Corp

Hong Kong Breast Cancer Foundation Volunteers

Hong Kong Fire Services Department Volunteer Team

Hong Kong Medical and Healthcare Device Industries Association

Hong Kong School of Photography

Hong Kong St. John Ambulance Brigade


Disclaimer